Our client is a leading retailer, operating over 100 stores across lifestyle, fashion, and hypermarkets. With a strong presence in the market, they aim to provide a unique shopping experience and expand their reach across the country. Their focus on quality and customer satisfaction has helped them become a well-known name in the industry.
Our client needed evidence-based answers to maximize each store's sales, find new outlet locations, and understand the factors influencing customers' buying choices. However, analyzing each store was a challenge due to fragmented systems. They required a solution to gain a holistic overview of the stores' performance and achieve their target of 4x growth in sales and revenue.
Softude developed a custom data-driven solution. We segmented the state into clusters based on shopping habits and analyzed baskets to assess each store's performance at the shelf level. A custom dashboard was also a part of our solution. It gave a quick, clear view of store performance across various metrics.
Pinpointing shelves or product categories that are performing well helped our client optimize product placement in the stores and manage inventories.
The dashboard gave a clear overview of each store’s potential, helping our client act accordingly on further investment in stocks.
Analyzing consumer behavior helped optimize strategies to increase impulse purchases among customers and boost sales.
By matching successful store profiles to new locations, the client was able to plan the new stores strategically.
Softude’s insights helped us improve store performance and make smarter decisions. The dashboard clarified everything; we've seen real growth since partnering with them.
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