Featured in India SME Accelerator Network Coffee Table Book in association with THE ECONOMIC TIMES

June 22, 2024

HOW IT ALL BEGAN

The story of Softude began in 2005 when Mr. Sunil Rawat, the Managing Director, met Mr. Ajay Bhoraskar, the CEO. Both joined hands and their journey began in a single-room office with just a small team of 4-5 members. Within four years, they started gaining attention from international clients, which was a major milestone for them. As they continued to grow, they expanded their presence in Bhopal, gradually establishing themselves as a reliable technology partner for large corporations. Over the course of a decade, they built a strong foundation for their business, and this culminated in the launch of their first international office in the United States. Today, they are proud to have one office in the USA, and three world-class development Centers in India, a testament to their global reach and impact. Sunil and Ajay always believed in technology and process innovation which gave them the impetus to strive for CMMI Level 5. Achieving CMMI Level 5 Appraised Company status was a significant achievement for them, underscoring their commitment to delivering excellence in everything they do. Working with the motto of "Relationships beyond contracts"; their journey so far has been characterized by resilience, innovation, and a relentless focus on delivering value to their clients. Softude is proud to associate with global brands such as Eicher, VECV, ASAPP Financial Inc., UnoMinda, Havells, and Luminous. Softude is excited to continue pushing boundaries and shaping the future of technology.

PRODUCTS AND SERVICES

Softude specializes in providing innovative digital solutions tailored to meet the evolving needs of global clients across various industries. From strategic consulting to technical implementation, they are committed to delivering exceptional value. Softude's expertise spans a range of services including AI/ ML, Digital Consulting Services, Custom Software Development, Cybersecurity, DevOps, Salesforce implementation and enhancements, and more. At the forefront is their flagship software product, Cost-it-right, which has revolutionized product cost estimation across automotive, engineering, and white goods manufacturing. Leveraging advanced algorithms and data analytics, Cost-it-right provides unparalleled accuracy efficiency, and cost intelligence, enabling companies to streamline processes, optimize cost, and enhance profitability, and is particularly well-received by large global enterprises with turnovers exceeding several thousand crores.

BUSINESS EXCELLENCE

"In the tech industry, it's a curious paradox that many IT companies themselves do not embrace the latest technological advancements," observed the CEO of Softude. "When Al emerged, they made a deliberate choice to integrate it into their core operations, starting right here on their own home turf. "This proactive stance has positioned Softude as a forward-thinking leader, utilizing Al to drive innovation and streamline processes. However, at its heart, Softude remains deeply human-centric. The company's ethos revolves around the belief that technology should augment human capabilities, not replace them. The software industry is largely people-driven and this journey toward embracing change hasn't been devoid of challenges. Softude faced hurdles in adopting new technologies, from initial skepticism about Al's reliability to convincing stakeholders and managing resistance to change among team members. Softude overcame these challenges through piloting Al systems, rigorous testing, fostering adaptability through transparent communication and training, and staying ahead of emerging tech trends while safeguarding data, especially when it comes to testing with large language models. Softude ensures that data privacy and security are never compromised in their testing processes. Both Mr. Rawat and Mr. Bhoraskar employed various strategies to influence co-owners and employees during the transition. These efforts aimed to demonstrate the tangible advantages of Al adoption, equip stakeholders with the necessary skills, and foster acceptance and collaboration throughout the process. As a result, Softude underwent a notable evolution in project execution, boosting productivity through innovative approaches. One such approach involved the adoption of Project Estimation Automation. It played a pivotal role in achieving faster project estimates by modeling historical data and project parameters into accurate effort estimates. It has helped Softude refine project planning and optimize resource allocation. Additionally, integrating Al-Driven Unit Testing into the software development lifecycle streamlined testing processes, resulting in early bug detection, decreased manual workload, and expedited client-delivery, signifying a marked improvement in quality assurance. Talent is the cornerstone of the IT sector, so Softude also implemented a Conversational HR Bot to enhance the employee experience. It significantly reduced response times and improved communication between HR and employees, thereby enhancing talent management strategies.

SUCCESS MANTRAS

Guided by its founder's spiritual roots, Softude believes in creating an environment where everyone feels heard, empowered, and connected. Softude thrives on creating a workplace where collaboration and innovation flourish. They understand that to stay ahead, they need to constantly evolve while staying true to their values. They're all about finding new ways to make things better while never losing sight of what truly matters: People. Their strategic perspective is clear: embrace change while keeping the human element at the forefront. Softude knows that technology is a tool, but it's the people behind it that truly make a difference. That's why they invest in their employees, ensuring they have the skills and confidence to adapt to whatever comes their way. When it comes to its clients, Softude goes beyond meeting expectations; it exceeds them. The team's dedication and unwavering commitment to delivering exceptional services on time are pivotal in this endeavor. Whether it's initiating a new project, taking over an existing one, or implementing advanced technologies to modernize current investments, Softude acts as a trusted technology partner, driving success through innovation for its clients. By showcasing real-life examples of how technology can make life easier, they build trust and loyalty that lasts. At Softude, it's not just about being a leader in the industry; it's about making a positive impact on the lives of their team, clients, and communities.

VISION FOR THE FUTURE

Softude's forward-looking vision encompasses expansion and innovation. They are also aiming for an SME IPO to fuel their expansion. Following highly successful implementations in India, they now aim to establish their flagship product, Cost It Right, in the US, Germany, and UK, the world's largest automotive and manufacturing hub. Softude also plans to broaden its digital solution's presence with direct operations scheduled for Europe and the UAE, demonstrating its dedication to meeting diverse market needs. Customer satisfaction guides their actions, as they strive to maintain loyalty through trust and dependability. Their adoption of technology (particularly AI/ML and NLPs) is not merely a passing trend but a strategic necessity. It's integrated into their operations to improve project delivery and overall performance. Their commitment to growth extends beyond revenue targets, encompassing the development of their team. This dedication to nurturing talent aligns with their broader ethos of social responsibility. Initiatives like Independent You, Invest in HER and Save Our Skies underscore their commitment to making a positive impact beyond financial gains.

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