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Vinita’s keen interest in digital marketing led to the launch of digital marketing services as an independent offering by Softude to their clients. The Humble start today has evolved into a team of 75+ dedicated resources in SEO, SEM, and Social Ads. Under her leadership, the team has formulated and developed search strategies for some of the leading brands, successfully demonstrating impressive growth through technical SEO and Paid Ads strategies. Based on qualifications and Ad Spend, Softude soon became a Google Partner company. Vinita holds an MBA from the Institute of Management Studies, DAVV, Indore, and brings 11 years of experience. In her leisure time, she loves to travel, read blogs, watch videos, and pursue dance as a hobby.